My Copywriting Services

While I can write content for any organization, I specialize in writing on K-12 and higher education topics, health care, and wellness.

K-12 Education

I’ve written thought leadership pieces and marketing copy for K-12 school leaders, company executives, and learning experts. I’ve covered topics such as literacy, special education, artificial intelligence in the classroom, and the benefits of instructional audio for organizations, including Lexia Learning, Learning Without Tears, ORIGO Education, and others. I’ve also written placed articles on behalf of CB&A, FINN Partners, which provides
PR & content marketing for companies serving K-12 & higher education organizations.

I’m happy to help your edtech organization or institution highlight its products, experts, or positions on hot education topics.

SEE MY WORK

Higher Education

I have experience writing feature articles, blogs, and web copy that showcases the work of researchers and experts at the University of New Hampshire and Merrimack College. I’ve also regularly contributed to Southern New Hampshire’s Newsroom, where I’ve written SEO blogs on topics related to popular majors.

I’d love to help you illuminate the work of your professors, students, and donors.

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Health Care

I write a monthly health column for New Hampshire Magazine and have contributed to Run NH and Smart Health, all publications under Yankee Publishing.

As a former community hospital public relations director, I’m comfortable interviewing doctors and other health care providers to describe cutting-edge advances in medicine and patient care.

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Editorial Content

I regularly interview and write editorial content for lifestyle publications, including New Hampshire Magazine and Franchise Business Review, in the forms of:

• Sponsored content

• Feature articles

• Blogs

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Long-form Content

Often, organizations need to outsource lead-generation pieces that their marketing teams don’t have time to write. I’ve researched and written bottom-of-the-funnel pieces for technology, business, and education organizations.

• eBooks

• Case studies       

• Guides

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Editing

Typos happen. That’s why two sets of eyes are better than one. Whether you have a website, print piece, or major report that needs editing, I can help you deliver clean, consistent copy to your audience.

I am happy to follow your style guide or help you create your own.

Digital content development

I’ve got you covered when it comes to developing content for websites, email campaigns, landing pages, or other lead generation campaign components. I am happy to work with clients on writing copy for Search Engine Optimization (SEO), too.

Content Strategy

A good marketing campaign means more than the occasional website edit or Instagram post. Your content should drive visitors to your website and deeper into the buyer’s journey. Many organizations haven’t taken the time to audit their content to see what’s resonating with readers and aren’t sure how to repurpose content to rank for better SEO.

I can help you take a content inventory and identify gaps—so you can create or repurpose new content that highlights all your products and services.

General writing assistance for individuals / businesses:

Throughout my years in the workforce, I‘ve encountered coworkers who were “afraid” to seek a promotion because they lacked confidence in their writing skills. Some of these professionals had years of experience in fundraising or office management – yet they said they had trouble writing campaign letters or annual reports. Others had difficulty mastering Microsoft Word or weren’t sure how to start writing projects. I can help you build your skills and gain confidence through one-on-one coaching, that includes editing your work.

Other marketing services:

While I focus on copywriting, I understand that many organizations also have a need for help with graphic design and marketing analytics. I have partners who can help you with:

• Google Analytics

• Visual identity

• Web design

• Brand development

• Media relations